From healthcare to home appliances, I've helped clients like Coloplast, McLaren, and Electrolux get to know the attitudes, behaviours, and preferences of their consumers – forming a clearer design direction for the future.

Ways I could help your team:

• Conduct user research to understand customer needs and behaviours
• Identify pain points and opportunities for product improvement
• Developing personas and user journeys to inform design decisions
• Collaborate with design teams to incorporate research insights into product development