Key projects
Future-proofed design language foundations for a global tech brand
Formulated a 10+ year design language strategy for a Global Consumer Technology brand's Home Appliances category based on a rigorous trend study.
Impact
- Unified a disjointed portfolio
- Aligned the internal design team
- Brought outside perspectives
- Future-proofed the design language
Annual customer experience foresight
Developed an annual foresight booklet for a global telecoms design department that distilled lots of trends research into meaningful points of view on the future customer experience.
Impact
- Clarified client team’s perspective on key trends
- Concrete customer experience use cases drove actionable internal conversations
- Engaged stakeholders with a compelling book
Validating an intimate healthcare product for the Chinese market
Tested design perceptions for an intimate healthcare product through in-home consumer research in China, rapidly generating and presenting a journey map and design recommendations to senior managers.
Impact
- Helped our client learn rapidly about a new topic
- Pivoted the exploration to a more lucrative opportunity area
- Validated a pre-production prototype giving the confidence to launch, with some design refinements
"James expertly navigated the conundrum of sensitive subject matter, cultural norms and context, and the needs of his Western client. He delivered rich, cogent insights in a tight timeframe, which colleagues across R&D and Marketing could immediately action."
Head of User Insight, Coloplast
Shaping the future of displays for Samsung
Identified display business opportunities and developed solution propositions for urban home and on-the-go contexts. Some concepts were taken forward, including a precursor to the Ambient Mode feature now used on their QLED TV range.
Impact
- Trend analysis that helped frame the opportunity space and inspire hypotheses
- Tangible and commercial propositions
- Two software features were shipped in later products
Inspired differentiation in the TV app space
I led a deep trend exploration into the future of screen UI/UX and validated decisions made for a major product milestone.
Impact
- The design group was brought up to date and inspired by the trends and case studies
- Design leaders had a clear justification and framework to focus their teams’ design exploration
- Validated UI decisions that were made for Sky Glass