For both physical and digital products, I've helped brands like Samsung, BAT, and Sky position and build coherent, unique, and future-proofed design languages that reflect their brand vision and principles. 

Ways I could help your team:

• Conduct competitive analysis and benchmark areas of difference
• Assess coherence of your product portfolio 
• Craft a vision and principles for your brand
• Validate design directions with external experts
• Create robust inspirational design territories for designers